What is On-Page SEO | Main 11 Elements To Rank High

On-Page SEO includes meta tags, SEO titles, meta-descriptions, and internal & external linking. On-page SEO makes it easier for users as well as Google to understand the content on each web page.

on-page SEO

On-Page is known for improving each web page on your website to rank at the top of the Search engines. On-page SEO is the main factor of Search Engine Optimisation that can bring more users and customers. But web- pages must be optimised properly according to the described requirements.

What Is On-Page SEO?

The process to optimise the individual page of the website to improve ranking in the search engines. The other term used for it is On-Site SEO, which consists of the optimisation within the site as opposed to Off-Page SEO. 

It includes the optimisation of title tags, meta descriptions, content quality, URL structure, headings, and internal links. By focusing on these factors, google can easily understand the content, improve user experience, and lead to more traffic to your website.

Elements of On-Site SEO:

It involves various elements but is mainly divided into content optimization, HTML elements, and site architecture. Here, these elements are discussed in detail. Look an eye on the points below.

E-A-T Factor:

Google values your site based on E-A-T, which drives from Expertise, Authoritativeness, and Trustworthiness. This shows that On-Page SEO plays a vital role in that aspect. Content on your website must be high-quality, well-researched, in-depth, accurate, and updated.

Keyword Usage:

Keywords should be used in the user’s query so they can easily understand the content written on that topic. Targeted keywords must be used naturally in your content; overuse of keywords makes the content useless.

Length Of Article:

The length of the article depends on the topic you’re covering in the article. But the discussed topic must be explained in depth and unique.

High-Quality content:

The written content must be value-adding, informative, and engaging, garbing users’ attention and fulfilling their queries. Such as;

  • Use bullet points.
  • Write Brief Headings.
  • Paragraphs must be short.
  • Makes sub-headings for instant answers.

Title Tags:

Title tags are HTML code that represents the title of a web page. Title tags ensure the targeted keywords to Google and users for what they’re clicking on. The title must target your main keyword, be clear and concise, and must be under 50-60 characters; it can be fully displayed on SERPs.


Write a brief paragraph that summarizes the whole web page. Must use the targeting keyword and some other related keywords that can attract a user quickly. The word count for meta-description is under 150-160 characters to ensure this is showing in SERPs. Google used likely to create a snippet.


The organized way to convey your information is through writing headings and sub-headings in your content. They can differentiated by the size of the font. Google also understands the headings in an order. Like;

  • h1 is the main heading
  • h2 is the subheading 
  • h3 then further the subheading of h2 and so on h4,h5.
  • H6 is the last and smallest heading

URL Structure:

Google suggests simple and easy-to-remember URLs. It must use the keywords that explain the content of the whole web page so users can understand the topic. No numeric data, long sentences, and publish dates are written in URLs.

Image Optimization:

Images play an important role in SEO Rankings as they keep the readers engaged with the content. The image file name should be named with a related keyword. Choose the file under the pre-described format, and the alt-text should be according to the image content so Google can easily understand that image content.

Internal Linking:

Focus on linking the one page to the other page within a website should be considered. The Anchor Text must be descriptive and relevant to the different web pages to whom you’re linking that page.

Mobile and Desktop Friendliness:

Keep an eye to check that your website is working well on all types of devices like mobile phones, tablets, and desktops. The site design must be responsive on mobile devices, as 56% of the population uses mobile phones instead of desktops or laptops for different searches.

Schema Markup:

This is the process of marking up your content so that Google can easily understand the elements of your content. This is the key to feature snippets and knowledge panels when you search for something on Google. It creates a better user experience and must be optimised.

Why On-Page SEO is Important For Rankings?

Search Engines like Google use the On-Page elements of each page on the website as a ranking factor. It examines whether the page is properly optimized or not, then decides to rank and provide it to users. So many reasons why On-Page SEO is important; the key points are below;

  • Improved Search engine Rankings. 
  • Drive more Traffic.
  • Better user experience.
  • Increased engagement.
  • High CTR Click Through Rate.
  • Quick Crawling and then Indexing.
  • Build Trust on Websites.


On-Page SEO is a very critical point in SEO ranking factors but, by regular optimization of high-quality content, keyword optimisation, title tags, meta descriptions, header tags, and internal linking. ON-Page SEO is a main ranking factor to enhance visibility, drive more traffic, and stability to rank at the top.


1. Why is High-Quality content is important for On-Page SEO?

It is essential for SEO optimization as it engages users and answers their queries. Search engineer also prefers high-quality, valuable, informative, and engaging content.

2. What is the difference between on-site SEO and Off-site SEO?

On-Site SEO involves optimizing elements within your sites, such as title, description, URLs, and image optimization and responsiveness of designs. Off-Site SEO is involved in high-quality backlinks and social media engagement.

3. What is the score of on-page SEO?

It is the numeric assessment of the web page on the site ranging from 0-100. It evaluates the different On-Page SEO elements like titles, URLs, headings, keyword usages etc.

4. What are the main components of On-Page SEO elements?

Three main components are Content elements, HTML elements, and website architecture elements.

5.Name some popular On-Page SEO plugins?

Yoast SEO, Rank Math, SEO Press, All in one Pack, squirlly SEO and SEO Framework are the most popular plugins used in WordPress. There are many other tools for on page SEO.


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