What Is Graphic Designing | 7 Best Types You Should Know

Types of Graphic designing like publication, packaging and motion graphic designing offer endless possibilities with expression and exploration. Visit dreamskillpro.com for Graphic Designing art.

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What Is Graphic Designing?

Graphic designing is the art and practice of creating visual content to communicate messages or ideas. It involves combining images, text, and other elements to produce designs for various purposes, such as branding, advertising, publications, user interfaces, and others. Graphic designers use their creativity, technical skills, and knowledge of design principles to convey information effectively and engage audiences visually.

From logos and advertisements to website layouts and packaging, graphic design plays a crucial role in shaping the visual identity of brands and delivering impactful communication across different media platforms.

Types of Graphic Designing:

Graphic design is a diverse field with various specialised areas, each serving different purposes and audiences. Here are some key types of graphic designing along with examples:

1. Visual Identity Graphic Design:

Visual identity graphic design focuses on creating cohesive visual elements that represent and distinguish a brand. This includes logos, typography, color schemes, and brand guidelines.

Example: The iconic Apple logo is a prime example of effective visual identity design, instantly recognisable and synonymous with the brand’s identity.

2. Advertising and Marketing Graphic Design:

Advertising and marketing graphic designing involves creating visually appealing materials to promote products, services, or brands. This includes advertisements, posters, brochures, and social media graphics.

Example: Coca-Cola’s holiday-themed advertisements featuring Santa Claus are a classic example of effective marketing graphic design.

3. UI (User Interface) Graphic Design:

UI graphic design focuses on designing user interfaces for digital platforms, such as websites, mobile apps, and software. This includes elements like buttons, menus, icons, and layout design.

Example: The user-friendly interface of the Instagram app, with its intuitive navigation and visually appealing design, is a testament to effective UI graphic design.

4. Publication Graphic Design:

Publication graphic design involves designing layouts for print or digital publications, such as books, magazines, newspapers, and ebooks. This includes typography, page layout, and illustration design.

Example: The cover design of National Geographic magazine, featuring stunning photography and compelling typography, showcases exemplary publication graphic design.

5. Packaging Graphic Design

Packaging graphic designing focuses on creating attractive and functional packaging for products. This includes label design, packaging structure, and branding elements.

Example: The minimalist and elegant packaging design of Apple products, with its clean lines and iconic logo, reflects the brand’s commitment to simplicity and innovation.

6. Motion Graphics Design:

Motion graphics design involves creating animated visuals, often used in video content, advertisements, presentations, and digital media. This contains animation, typography, and visual effects.

Example: The opening sequence of the James Bond films, featuring dynamic animations and captivating visuals, demonstrates the power of motion graphics designing in creating memorable experiences.

7. Environmental Design:

Environmental design focuses on creating visual elements that enhance the user experience in physical spaces, such as signage, way finding systems, and interior branding.

Example: The environmental graphics at Disneyland, including themed signage, immersive attractions, and cohesive branding throughout the park, create a magical and cohesive experience for visitors.

These are just a few examples of the diverse applications of graphic design, each playing a crucial role in communicating messages, engaging audiences, and shaping the visual world around us.

Key Elements of Graphic Design:

Graphic design is a creative process that involves combining various elements to communicate messages effectively. Whether it’s a logo, poster, or website, understanding the key elements of graphic design is essential for creating visually appealing and impactful designs. Here are the key elements:


  • Typography refers to the art and technique of arranging typefaces and text elements to make written language legible, readable, and visually appealing.
  • Fonts, typefaces, font sizes, spacing, and alignment are all important aspects of typography.

Example: The distinctive typography used in the Coca-Cola logo is instantly recognisable and plays a crucial role in branding.


  • Color is a powerful tool in graphic design, evoking emotions, conveying messages, and creating visual interest.
  • Understanding color theory, including color harmony, contrast, and psychology, is essential for effective color selection.

Example: The vibrant colors used in Google’s logo reflect the company’s playful and dynamic brand identity.


  • Layout refers to the arrangement of visual elements on a page or screen, including images, text, and other graphical components.
  • A well-designed layout guides the viewer’s eye, organises information, and creates hierarchy and balance.

Example: The clean and minimalist layout of the Apple website emphasises product images and features, creating a visually appealing and user-friendly experience.

Images and Graphics:

  • Images and graphics play a crucial role in graphic design, helping to convey messages, evoke emotions, and enhance visual appeal.
  • Choosing high-quality images, illustrations, icons, and other graphical elements that align with the design’s theme and purpose is important.

Example: The use of eye-catching graphics and illustrations in Nike’s advertising campaigns effectively communicates the brand’s message of athleticism and empowerment.

White-space (Negative Space):

  • White-space, also known as negative space, refers to the empty space between and around design elements.
  • Strategic use of white-space can improve readability, draw attention to key elements, and create a sense of balance and harmony in the design.

Example: The minimalist packaging design of Apple products uses white-space to create a sense of elegance and sophistication.


  • Hierarchy refers to the arrangement of design elements to create visual order and prioritise information.
  • Establishing hierarchy helps guide the viewer’s attention, making it easier to navigate and understand the content.

Example: The use of different font sizes, weights, and colors in a headline, subheadings, and body text creates hierarchy in editorial design.

By mastering these key elements of graphic design and understanding how they interact with each other, designers can create visually compelling and effective designs that communicate messages clearly and resonate with audiences.

Benefits of Graphic Designing:

Graphic design is creating visually appealing images. It’s a powerful tool that can have a significant impact on businesses, organisations, and individuals alike. Here are some of the benefits of graphic designing:

1. Effective Communication:

Graphic design helps convey complex messages and information in a visually engaging way. Whether it’s through a logo, info-graphic, or poster, well-designed graphics can communicate ideas more effectively than text alone.

2. Brand Identity:

Graphic design plays a crucial role in building and maintaining a strong brand identity. Consistent use of colors, fonts, and imagery across various marketing materials helps reinforce brand recognition and create a cohesive brand image.

3. Professionalism:

Professionally designed graphics can enhance the perceived credibility and professionalism of a business or organisation. High-quality design reflects attention to detail and a commitment to excellence, instilling confidence in customers and clients.

4. Increased Engagement:

Visual content tends to capture attention more effectively than text, leading to higher levels of engagement. Whether it’s social media posts, website banners, or email newsletters, visually appealing graphics can attract and hold the viewer’s interest.

5. Differentiation:

In a crowded marketplace, graphic design can help businesses stand out from the competition. Unique and memorable designs can differentiate a brand and make it more recognisable to consumers.

6. Memorability:

Well-designed graphics have the power to leave a lasting impression on viewers. Memorable logos, advertisements, and packaging designs can stick in people’s minds long after they’ve encountered them, increasing brand recall and recognition.

7. Emotional Connection:

Graphic design has the ability to evoke emotions and create connections with audiences. By carefully choosing colors, imagery, and typography, designers can elicit specific feelings and associations that resonate with viewers on a deeper level.

8. Increased Sales and Conversions:

Compelling graphics can drive sales and conversions by attracting attention, conveying product benefits, and motivating action. Whether it’s through an eye-catching product packaging design or a persuasive advertisement, graphic design can influence purchasing decisions.

9. Accessibility:

Well-designed graphics can make information more accessible to a wider audience. Clear visuals and intuitive layouts can help convey information more effectively to people with diverse backgrounds, languages, and abilities.

10. Versatility:

Graphic design can be applied across a wide range of mediums and platforms, from print materials to digital channels. This versatility allows businesses and individuals to reach their target audience through various channels and touch points.

Overall, graphic design is a valuable asset that can help businesses communicate effectively, build brand recognition, and achieve their marketing objectives. Whether it’s creating a logo, designing a website, or producing marketing collateral, investing in professional graphic design can yield significant returns and drive success.

Purpose of Graphic Designing:

Graphic designing serves a multitude of purposes, each contributing to the effectiveness of communication, branding, and visual storytelling. Here’s a breakdown of the key purposes of graphic design:

Communication Enhancement:

At its core, graphic design is about conveying messages visually. Whether it’s through logos, posters, or info-graphics, graphic design helps to communicate ideas, information, and emotions in a clear and engaging manner. By combining text, imagery, and layout, designers can effectively convey complex concepts and messages to the audience.

Brand Identity Development:

Graphic design plays a crucial role in shaping and maintaining brand identity. By creating visual elements such as logos, color palettes, and typography, designers help businesses establish a unique and recognisable brand identity. Consistent application of these visual elements across various marketing materials helps reinforce brand recognition and build trust with consumers.

Visual Storytelling:

Graphic design enables storytellers to convey narratives and evoke emotions through visual means. From book covers to movie posters, graphic designers use imagery, typography, and composition to create compelling visual narratives that capture the audience’s imagination and evoke a desired response.

Information Presentation:

In today’s digital age, information overload is a common challenge. Graphic design helps to organize and present information in a visually appealing and digestible format. Info-graphics, charts, and diagrams are examples of graphic design elements used to simplify complex data and make it easier to understand and retain.

Marketing and Advertising:

Graphic design is a powerful tool for marketers and advertisers to create visually striking campaigns that capture attention and drive action. From print ads to social media graphics, designers create eye-catching visuals that communicate product benefits, evoke emotions, and motivate consumers to make purchasing decisions.

User Experience (UX) Design:

In digital design, graphic designers play a key role in shaping the user experience (UX) of websites, apps, and other digital interfaces. By designing intuitive layouts, clear navigation, and visually appealing interfaces, designers enhance usability and ensure a positive experience for users.

Problem Solving:

Graphic designing often involves solving visual communication challenges and finding creative solutions to design problems. Whether it’s designing a logo that reflects a company’s values or creating an accessible wayfinding system for a public space, graphic designers use their creativity and problem-solving skills to address specific design challenges.

Aesthetic Appeal:

Beyond its functional purposes, graphic design also serves to enhance the aesthetic appeal of visual materials. Through careful attention to typography, color, and composition, designers create visually pleasing designs that captivate and engage viewers.

Overall, the purpose of graphic designing is multifaceted, encompassing everything from effective communication and brand identity development to visual storytelling and problem-solving. By harnessing the power of visual elements, graphic designers help businesses and individuals connect with their audience, convey their message, and achieve their objectives.


In conclusion, graphic design encompasses a wide range of types, each serving a specific purpose in communication and expression. From visual identity to motion graphics, the field offers endless opportunities for creativity and innovation. By understanding the key elements and benefits of graphic design, businesses and individuals can effectively convey their messages and connect with their audiences. As technology evolves, the importance of graphic design in shaping our visual world will only continue to grow, driving positive change and leaving a lasting impact on society.


What software do graphic designers use?

Graphic designers use a variety of software depending on their specific needs, including Adobe Photoshop, Illustrator, InDesign, and more.

How do I become a graphic designer?

To become a graphic designer, start by learning basic design principles and software skills. Practice regularly, build a portfolio, and consider formal education or online courses.

What skills are needed to succeed in graphic designing?

Successful graphic designers possess a combination of creativity, technical proficiency, communication skills, and attention to detail.

What is the difference between UI and UX design?

UI (User Interface) design focuses on the visual elements of a digital interface, while UX (User Experience) design focuses on the overall user experience, including usability and interaction design.

Can graphic design be self-taught?

Yes, many graphic designers are self-taught. With dedication, practice, and access to online resources, anyone can learn graphic design skills.



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